5. How do I choose affiliate marketing programs?You can find appropriate affiliate marketing programs online via search engines, by visiting companies you’re familiar with and respect, and by searching affiliate directories. Before you sign up with a company here’s what to look for:
• High quality products and services. Respect your customers and only endorse products you believe in. If you endorse an inferior product, you will lose the respect of your customer. There are thousands of quality companies available, there’s no reason to endorse an inferior product.
• Look at the merchant’s side and make sure ordering and fulfillment processes are handled professionally.
• Ask the merchant about their conversion ratio and investigate their sales copy. Your time, you’re your customer’s time is valuable. You want to send customers to merchants who are able to close the deal.
• Commissions. How will you get paid? Do you get paid per sale or paid per lead?
• Support. All affiliate support will be detailed in the company’s affiliate guide.
• Look for companies that provide sales and marketing materials for you to use in your promotions.
• Tiered Commission. Do you get paid for recruiting affiliates? Some companies pay you if you send them affiliates. This is called a two tiered commission and it can generate tremendous profits.
• Cookies. How long will your cookies last? Generally, most companies offer cookies that last 30 to 90 days. A 60 day cookie means that if your customer visits a company website and then comes back 59 days later and makes a purchase, you get the commission.
6. What is an affiliate network?
An affiliate network is a company that essentially works as the mediator between the company offering the product or service and the affiliate marketer. An affiliate network company will provide sales tracking, click through rates, conversion statistics, and will often issue checks and handle payments.
7. What are cookies and why are they important?
Cookies are small text files set up on a user’s computer. How long they stay on the computer is called the cookie life. If you’re an affiliate marketer, cookies are important because they determine if you are paid for a visitor’s purchase or not. When a visitor comes to your affiliate website, a cookie is placed on their computer. If they then visit the merchant site during the life of the cookie you, as the affiliate, get the commission. If they visit the merchant site after the cookie has expired then no commission is paid. This is why lifetime cookies are valuable to an affiliate marketer.
8. What are text links and why are they important?
Text links are the hyperlinks to the product or service you’re promoting. They only have text in the body of the link, rather than a graphic. They’re generally embedded in your copy. I’m sure you’ve read an article and there are several links scattered throughout. These are text links and they have proven to work significantly better for click through rates and conversions than banner advertisements. Banner ads, while they are still effective, are not as effective as text links.
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